15 minute max length (60 minutes to verified creators).

What were the best video settings for Instagram IGTV? That said, it’s the least restrictive of all Instagram video content, and it is the only place you can really upload longform video content or go Live.

(UPDATE – IT DOESN’T EXIST ANYMORE!) It’s not very popular, nor was it truly adopted by users or advertisers. I’m not gonna lie, I don’t really know why IGTV still exists.

You can post multiple 15-second clips in sequential order to make this longer.What are the best video settings for Instagram Stories? Just note that users can drop out or skip at any point very easily. All stories are limited to 15-second intervals, but you can just post multiple 15-second videos in succession to make it longer. Stories are a different kind of beast, especially for video. You can watch the tutorial and download the guides here. To help you visualize where your Reels will get cropped, we have free templates you can use in Premiere Pro, Final Cut Pro, and Resolve to see where your video will be cropped in the main Instagram Feed. It’s a headache to remember all of these steps. Not only that, your cover image will still be cropped to 1:1 for the profile page. So if you have any text it may be cut out of frame, as well as the top of subjects heads. Note: If you allow your Instagram Reel to also show up in the feed, your video will be cropped to 4:5 automatically. 60-second max length (increased from previous 15 and 30-second max length).What are the best video settings for Instagram Reels? So make sure your text is in a safe margin or check to make sure people’s heads aren’t chopped off. Reels can also be shared to the Instagram Feed but they will be cropped to a 4:5 aspect ratio. The content is all 9:16 and unlike Tik Tok, Reels only allow videos up to 30 seconds long. These videos live in a separate feed of all vertical video content that takes many aspects from Tik Tok. If you are making video content, Instagram Reels are what you want to be making right now. Note: Remember that all content will be cropped to 1:1 for display on the main account page, so no matter what you post, make sure your cover image looks good as a square. Max file size for 60-minute video is 3.6GB.Max file size for 10-minutes or shorter is 650MB.(After sixty seconds, users must click Keep Watching to continue.) 60-second preview length, up to 60-minutes max length.What are the best video settings for Instagram feed video posts? This is also true for Instagram Reels that you publish to the main feed. You do not want to do a full vertical 9:16 video in the Instagram feed because the app will crop it to 4:5 to display. If you are posting a video to your feed, you’ll definitely want to use a traditional 16:9, 1:1, or 4:5 aspect ratio. (Keep in mind that Instagram will still compress your content.) Now in the world of 4K smartphones, your square canvas is better equipped to handle 1080×1080 pixels in the feed. These posts can be photos or videos and will be displayed in the primary Instagram feed.īack when Instagram was all squares with a 1:1 aspect ratio, you’d want to create content that was 640×640. in the Instagram world, back in the days when it was a photo app. Instagram will compress on their end, so it’s best to make sure you compress and your files as much as you can and stick to the golden aspect ratios. With the proper settings, a 16:9 video that is 1152×648 can look even better than a 16:9 uncompressed 1920×1080 video. The aspect ratio is more important than the frame size.

Now I should let you know that Instagram does allow for a variety of different aspect ratios when posting in the app, but when it comes to working with videos and running ad campaigns, there are four main aspect ratios that every agency and client will require.

Square video frame